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CPR Promotional Check-Up - Jan 8, 2015
January 8, 2015
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God Bless The Silly People(tm)
There was a station in BC that marketed their programming as having an embedded tone that was annoying to mosquitoes so listeners were advised to play the station loudly whenever they were outside.
And now from Troy McCallum where it looks like people have taken the bait:
I've come up with an idea to help combat the cold and the competitors Christmas music... I have no idea how well it will work just yet as we've just launched it today. "THERMAL AUDIO" - boom 973 is the first Canadian Station using Thermal Audio Technology. Listen to boom and your car will be 2 degrees warmer thanks to Thermal Audio.
On Air: the Announcers are doing quick breaks about it over song intros. We are running some quick sweep Ids as well.
Online:We have a list of makes and models that have the ability as well as a like to provide the history/invention and technology behind it.
If You Have Jock Bios...
...you should occasionally spot check them to see what the airstaff has posted. From a competitions' PD/Morning Guy, when asked "What do you do when you're not at the station", he wrote, "Teaching my baby boy to hit the post."
Phone Juice
J and Shelly at B-96 hit gold with a topic about a woman who was complaining that her boyfriend was not attractive enough for her.
You REALLY want a hot button? Kids. I worked with a woman whose long time boyfriend had kids from his first marriage and she wouldn't marry him because his kids were ugly. (Her term) That? That would blow out the phone system.
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