CPR Promotional Check-Up - May 22, 2015

Celebrity Roasts

Congrats to Dave & Jimmy at WNCI on their recent comedy roast. The best line by far is in the intro, "The leader of ISIS in America..." This is decidedly NSFW.

http://daveandjimmy.iheart.com/onair/dave-jimmy-48453/the-dave-jimmy-roast-low-highlights-13516790/

In terms of how they made money off it, from Michael McCoy: Intro to the pay-per-view on the StageIt.com.... we sell limited tickets to cover costs, capture the stream and audio and re-air what won't get us in hot water with the FCC the next week....

Have You Ever Noticed

That every radio station website has the same videos posted. Some guy in Uzbekistan sings "Grenade" while dressed as Snow White and lobbing live grenades on a gunnery range and it ends up on 8000 sites. And then there are the videos that are JUST as viral that most of us miss. Like the eyebrow girl in Australia or the poopy pants kid from Arkansas that was SO last month and only hit three stations that I could find.

Michael Martin with CBS/East Palo Alto has members of the street team he refers to as "savages" and their gig is to find this stuff. Just as easy is http://www.mostwatchedtoday.com/ and another authority would be http://youtube-trends.blogspot.com/

Seasonal Workers

One of the VERY first things you should when the beaches and pools open is to go out and put station t-shirts on all the lifeguards and refreshment stand workers. 97 Rock in Buffalo does orange t-shirts with "The Voice Of The Bills" and a station logo. They give them out to highway construction workers, who wear them...and hundreds of thousands of people drive by. Brilliant.

"Ladies Drink Free Until Midnight!"

So, my friend Rachel (Houston's only stripping legal professional) was in Las Vegas for a conference with another hot lawyer friend and boasted to me that in four nights out, they didn't have to pay for one drink. I noted that that was quite an accomplishment. She said "No. Not really. Men are fools." Can't really argue with that.

So pretty much every station does or HAS done the Ladies Night club gig. Free or discounted drinks for women. What if you did "BANG A Drink" night. Buy A Nice Girl A Drink. When guys enter the club, they get "Sucker Bucks" to be used only for buying women drinks. Me? As a fool? Knowing that drunk sweaty liquor pigs would be actually hitting on ME for free drinks; I'd be there in a heart beat.

Fathers Day Price Is Right

One of the CPR stations has a grocery store that wants to do something for Fathers Day. What if you had a bunch of men come down and do pricing games? "Dan, Steve and Bill, please tell me how much this family-sized pack of super absorbency Tamflex tampons would cost. Closest to the actual price without going over move on to our lightening round."