-
CPR Promotional Check-Up - Jan 18, 2016
January 18, 2016
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
-
Morning Show Bits
Trading emails with "someone" and near-as-I-can-tell, a couple of these haven't been done:
I think "(Person) U" would be fun. Every month you take on something you've never tried before like skydiving or poker or, whatever. And you take some listeners along who are virgins too. Done as Kate U at Mix 106 in Boise. It's freaking great.
Back before she got preachey, Oprah used to do a job switch and go and do a viewers job why they hosted the show. THAT would be cool.
Springer Friday. Every Friday do something ripped from Jerry Springer. My Mom Dresses Too Damn Sexy is a given.
The "Whatcha Doing At (Address Of The Jail" thing is great. But it lacks audience participation. I'd open it up and let the guy who's getting released at 6 am state his case and let the audience vote via text on whether he was guilty or got screwed.
"Morning Person) & The Pound". Let a guy call in and explain what he did to seriously get in the dog house. You help him soothe it over with his spouse and act as hostage negotiator and the calming voice to work with her and find out what dude needs to do.
Worst. Music. Video. Ever.
In case you have a thing for Estelle Costanza look-a-likes, or you need some content for the website. http://www.holytaco.com/2008/09/04/worst-music-video-everor-best
One Of The Best Logos Ever
Logos are subjective. I inherited one in SFO that, I thought, sucked. Terribly. But I was told, "Well, you're not from here. You wouldn't get it." And they were right. It grew on me the longer I was there and the more listeners I met. And with so many stations having generic, could-be-anywhere, looks like it was designed in 1988, logos, it's nice to see a station have some actual fun with something that is perhaps their strongest identifier. Click here http://www.radiowave.com.na to see the logo from Radio Wave in Windhoek. Cool station. Cool logo.
-
-