CPR Promotional Check-Up - Mar 10, 2016

We Have A Winner

Possibly the best name for a gas giveaway; acknowledging that the owner of the station has taken away your contest budget because he did not approve the upgrade to two-ply toilet paper in the employee restroom, so the station has drilled a pipe from the basement prize closet over to the gas station next door, tapped into their tanks and are giving it away in red cans. (Gas cards but the term "gas card" is boring).

This is just a premise for imaging from the 'owner' who knows "There's a gashole here. I can smell it. Where's the freaking gashole?!"

Promotional Prospecting

One of the GM's asked me about traits that all great radio stations have in common. I said that one thing they all do, is mine for opportunities. They seize on stuff that everyone ignores. They look at everything as a chance to have fun and make noise. And since these things usually cost ZIP to do, then you should really have your radar up.

Case-in-point: Hot 96 in Evansville. Jason Addams got a request from some highschool to help with a fundraiser for a new dugout for the ball field. Jason is smart. Uber smart. He knew that instead of just donating some CD's for a raffle, this is a chance to make noise and ingratiate themselves even deeper into the community. So they have several very cool, sounds-larger-then-life, costs-nothing plans ready to pop.

Stuff like this is out there. You just have to have the nose to sniff it out.

Smart Cars

One of the stations has one to give away. They're kinda cool but would rate them as being in the Organ Doner category of survivable car crashes. If you got one, you could:

• Do the "Doomed Groom". Get five of them just for contesting purposes. Put a guy and his future Mother-in-Law in each car and they live there until everyone but one pair drop out. Dude wins a wedding. Mom wins the car.
• Do "Are Your Smarter Then A Radio Account Executive?" Take a caller, step out into the Sales area, grab an AE, and ask them each a question. Beat the AE and qualify.
• Stars Cars has been done to death. With a Smart Car, the only true celebrity small enough for the role would be Vern Troyer.
• What about "Waste Management Idol"? You get ten garbage truck drivers who are each assigned to a listener. They drive, timed, an obstacle course and have to parallel park their truck. Best time. Fewest knocked over cones, wins for the listener.