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CPR Promotional Check-Up - Jul 7, 2016
July 7, 2016
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Hair Salons & Mattress Places
I saw "Bed Head" for the first time as a fax contest in about 1990. Take an unflattering photo of your spouse waking up, send in and win some kind of ticket package. A station-to-remain-nameless has some ridiculously nice beds to give away and are considering this for a gallery promotion.
Also, never forget that for Back To School, stations like Summit in Greenville have done free haircuts...and it got a huge response. Speaking of which...
The Best Back To School Promotion Of 2015
From the very cool Hot 100.5 in Norfolk where they totally ignored my suggestion to "Just stick it in the VIP Club." Client loved it, the crowd loved it and there was a video payoff.
First Crack At Halloween
One of the stations was working on a Halloween request from the local theme park which already has a pretty amazing list of stuff that that have going on, including, wait for it, Coffin Races. Like bed races but teams racing with a coffin with a team member in it.
The best Halloween event name in the past two years seems to be Zombie Prom from one of the stations. It's not Scaryoke as part of your regular Saturday night club gig, but what is? There are people that would attend pretty much anything if you stuck "zombie" in front of it.
And if you want to be in corn, time is running out to hit up your local maze to be part of the pattern.
Add "Virgin" Sales Promotions
Let's see if that gets past your filter.
It's amazing in 2016 that there are still people who have never been to Burger King, like one of the co-hosts. So she invited all of the other BK Virgins down and she'd spring for their first Whopper. They packed the place.
The Sales Asst. in Sacramento had never sat on Santa's lap. So it became a morning show bit and they ended up finding a dozen adult listeners who for whatever reason, had never had the chance or been allowed to take enjoy this rite of childhood. Another morning did it with people who'd never been to a theme park.
There are so many things, often coming from Sales, that you could stick "virgin" on. Attending a rodeo or NASCAR race. NFL game. Fireworks. Male strippers. Walmart.
This Is Brilliant
Jay Kruz with Mix 94.9 in Cincinnati found this. http://local12.com/news/offbeat/gallery/frequent-traveler-gets-bizarre-requests-fulfilled-at-utah-hotels#photo-1
There are tons of variations of this that a morning show could do, including creating fake Yelp reviews of the show, kind of like Kevin & Beans "outlandish claims" imaging:
Carl was a custodian at a small Bay Area community college before he began listening to Kevin and Bean. Just twenty minutes a morning, every morning, and Carl just published a thesis in the New England Journal of Medicine that has revolutionized the way we look at pancreatic enzymes. Carl would be here to thank Kevin and Bean but he's in Munich accepting ANOTHER prestigious award.
Or review fast food restaurants on Tripadvisor.With every talent on the planet doing blogs, why not do something that might have an actual hook.
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