CPR Promotional Check-Up - Sep 8, 2016

Fall Ratings

Starting...now. Most contests begin, end and a week later no one can remember what you did, so any kind of lead up or tease might help with engagement and making this a little more exciting than “The $1000 Free Money Fax”.

Z-95.3 in Vancouver brought back Z-FX last Fall with a video that shows the laborious amount of effort and precision that goes into creating their unique sounds.

A Lifestyle Vehicle

You know you have a great promotion or campaign or event, when it would be hard to explain how huge it is to someone in another market. “Trading Duck Blinds” in Fargo. Huge. Inexplicable to a person in Memphis or Dallas or Cincy. Ditto with Beale Street in Memphis or the Fish Fry stuff that Hubbard in Cincy does.

And “sheds” in St. Johns. From Mike Campbell with Newcap:

We created a show called Saturday in the Shed. The premise is that there was a guy broadcasting from a shed and taking calls , airing requests, contests etc. Then we actually built a shed. That was a few years ago and the show became a Saturday tradition for listeners and the shed was most recognizable station ... eh, 'vehicle'? in the market. Everything wears out, except a cool idea, so we made a new one.

Event Games

One of the stations has some really good prizes from a client to give away at a two hour appearance. They want to do something that plays well, isn’t just a register to win, is more exciting than a prize wheel and will keep people engaged for 120 minutes. The Price Is Right has been around for 40 years so there might be some lessons that we can steal from it for on-air or even on-site. Here is a pretty good list of all their games. By the way, Game > Contests. https://www.buzzfeed.com/adamdavis/come-on-down