CPR Promotional Check-Up - Oct 28, 2016

Turning Japanese

This is the Harlem Shake of late 2016. Somewhere a station is about to re-do it with regional food dishes. http://thenextweb.com/shareables/2016/09/26/pen-pineapple-apple-pen/?utm_source=copypaste&utm_medium=referral&utm_content=This%20stupid%20Japanese%20video%20is%20going%20to%20take%20over%20the%20world&utm_campaign=share%2Bbutton

Sounded Better In My Head

My session at Next Radio in London last week was a reminder that shock collars are the pinnacle of morning show fun. Unless of course you are on the receiving end. Shock Collar Karaoke is the reason I dropped out of law school to become a radio geek.

A Game Changing Name Changing

A couple of times a year a station will have the nads to change their moniker for a day or a week. A true Mensa Ops Manager almost had a heart attack a few years ago when the morning guy wanted to change the name of the station for a day to honor a local girl who everyone in their major market was praying for after a particularly horrific medical diagnosis. "It will dilute the brand. It will confuse the audience!" We pointed out that the station was the #1 station in the STATE so probably no one was going to get too confused. Anywho...
David Ortiz retired from the Boston Red Sox and WROR rebranded st Big Papi 105.7. This is the stuff that great, confident stations do. http://wror.com/2016/09/09/now-thats-call-papi-volume-34-cd/

Tackle For Tickets

It seems that everyone is doing something with highschool, college or pro football. One of the stations has a pretty decent pair of tickets for giveaway and is going to take a shot at the end zone with this. Morning guy has a football. And he islet loose on a football field with 20 female listeners. The first woman to strip the ball and maintain possession, wins. Or they could give it away in the VIP Club.

Vote Naked

In 2012 it was don't vote. In 2016 it's Vote Naked. I have high hopes that someone will take a stab at it. When Phil Becker was with Oasis in Ft. Wayne, there was a day when it was like 2000 degrees. So I suggested that maybe the air conditioning should break and the entire cluster work naked. I think it was maybe two hours before they had a gallery of literally a dozen people, the receptionist, the talent, the Sales Manager, his assistant, all in perceived states of undress, doing their jobs. Why? Why not?