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CPR Promotional Check-Up - Dec 5, 2016
December 5, 2016
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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Performance Rooms
For about a two year period in college I went through a Rocky Horror phase. (Please, shut up) The coolest theater I ever saw it in was in Monterey where it there were no chairs or seats, just big throw cushions.
Like many of you, CBS/Las Vegas has a performance room....but like the joint in Monterey, they have big cushions called Love Sacs that they cover the floor in for the guests to crash out on and watch the performances.
This is Bel Boschi, CPR Director of Computer Stuff test driving a Sac.
Chalkboards
There are some stations that really stand out when it comes to what they put together at concerts and events. iHeart in Phoenix is outstanding. AMP in Orlando. Entercom in San Diego. And the promo coordinator with Z-95.3 in Vancouver is amazing, and most of the stuff she and her crew make by hand.
Here are a few things the station has done to pop on-site:
One of the best things we bought was an inflatable logo that lights up. It was custom made by a company in Montreal. They even make inflatable tents which also look really rad.
I LOVE these teardrop banners for so many reasons but mostly when my team takes them out of the stand and waves them like flags. Our largest is 25 feet high and I wouldn't go much taller than that unless you have a super industrial stand because they catch the wind and off you go. You can see the team waving them behind our flashmob for BSB.
We build this chalkboard for $73 and haul it to heaps of events. People LOVE writing on it and posing with it.
Along with our giant chalkboard we made these small ones for next to nothing and for the last two years they have had various hashtags and song lyrics written on them. Listeners LOVE to pose with these!
Phone Juice
One of the morning shows hit gold with a topic about a woman who was complaining that her boyfriend was not attractive enough for her.
You REALLY want a hot button? Kids. I worked with a woman whose long time boyfriend had kids from his first marriage and she wouldn't marry him because his kids were ugly. (Her term) That? That would blow out the phone system.
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