CPR Promotional Check-Up - Dec 6, 2016

Holiday Parades

Most of you have some form of Christmas parade in your market. Me? I'd ignore them. Waste of time. PPM doesn't care about getting out in front of 300,000 people. Screw 'em. They're just people. We care about meters. But that's just me.
One of the Florida stations hasa paradecoming upand, as the Marketing Director said about their competitor last year: They have their state of the art vehicle, great sound, a staff of like 50,
killer signage and the bastards had a snow machine.

Bodies are always the most important. He who hath the mosteth winneth. Citadel in Knoxville HOSTS the parade for that city and bulked up by getting the waitresses from one of their clubs to dress up as walking presents and join them.
Just like Mr. Pitt, most people out there will never EVER be in a parade. This is a money-can't-buy opportunity. Get some winners involved. Make their life.
KOB-FM stole a No Doubt show by handing out thousands of logo'ed red and green flicking lights that can clip onto your clothes.
You want attention? Cover you staff from head to toe in these things. Big seizure-inducing red and green walking strobe lights. The people on the route will still be suffering from temporary cornea shock when the competition rolls past.
Get them here. Connect with Bonnie from Upstart. http://www.upstartpromo.com/

Backstage Break-Ins

I still fallback on the Jo Jo Wright story of us getting lost in the bowels of the Charlotte Coliseum after a NKOTB show, him stealing a Dominos pizza box out of a dressing room and giving it away on the air the next night as Joey McIntyre's pizza box. Mancow had Kitten break into Whoopi Goldberg's trailer on the set of "Sister Act" and grab some makeup which he then auctioned off. In the pop culture/eBay world we exist in, having any celebrity refuse can be a bit or even an on-going series.

1. It could be as simple as this being part of the hazing of a new morning show stunt monkey: they have to get into (artists) dressing room and steal something (documented on their cell phone camera).
2. Having a contact on the staff of the arena, like a cleaning or maintenance person, would always be a nice "go to" resource.
3. Or just hit the dumpsters yourselves. We regularly cleaned out KMEL's trash. They were in a fairly large building. You knew it was their bags by the feel of the cardboard boxes that cassettes and CD's would come in.