CPR Promotional Check-Up - Dec 7, 2016

Fugitive

Radio is pretty darn amazing at rediscovering old methodologies. Like suddenly stumbling on High/Low two years ago. "It works great in PPM." No, yah think?

Fuge is great for cume. I think Kiss in Seattle saw some kind of 50% cume pop in some dayparts. It was seriously stupid.

1. You can get clients on board. Eezy peezy. Just don't include them in the phrase, ie: "Are you the New Vanilla Diet Pepsi K-108 $5000 Free Money Birthday Game Fugitive?
2. You can get ridiculous web traffic off it. Kiss in Boise got 1.3 million visits in three weeks.
3. The key is that you don't treat it like it's a contest because people hate contests. It's a movie. On the radio. As soon as you make the call-in times Radio Appt. Times, like 11:06 and 2:06, it will be a contest and no one will care. As evidenced by the huge number of people who play our contests.

Phone Wars

Hot in Knoxville is doing a spin on the film for this weekend's contest. He be the copy.

PAT GARRETT
(cue appropriate SW music) "There's a great disturbance in the republic, a division of technological loyalty has emerged. Differing ideologies threaten to end friendships and destroy entire families. On one side of this growing battle, Android users. On the other side, iPhone users. Unless common ground can be established, the galaxy as we know it may soon cease to exist." (cue SW theme music) "This weekend, Hot 104.5 and the Atom Tickets app wanna send you to see THE MOST ANTICIPATED MOVIE OF THE CENTURY...but first, you must win, STAR WARS: The Phone Wars!" (music change) "Whether you own a Android or an iPhone, listen all weekend for Yoda to tell you when to call!"

YODA
"Great, both phones are! There is no dark side"

PAT GARRETT
We'll send you and a guest to see Star Wars, The Force Awakens at any Regal theater courtesy of the ATOM tickets app!

SIRI (iphone voice)
"So does this mean we can be friends now?"

S-VOICE (droid voice)
"Yes, of course...unless you're friends with Blackberry...then the deal's off" (both laugh)

PAT GARRETT
It's Star Wars: The Phone Wars, from ATOM Tickets and Hot 104 point 5...may the Beat of Knoxville be with you, always.

Misfit Thursday

KOB-FM in Albuquerque has done "The Prize Closet Of Misfit Toys" and all December basically didthe Spring Cleaning bit where they just blow out all the crap that hasn't been picked up. 106.1 Kiss FM in Dallas did it as Misfit Thursday with jewelry and giftcards and even an iPod autographed by an artist.