CPR Promotional Check-Up - Feb 28, 2017

Rock The Sock

This sounds like a RHCP promotion.

I don't need to get into why I was trolling Melissa Joan Hart's Twitter account except that her attorneys have yet to put that on my No Fly List.

She was doing an awareness thing for a disease/malady that I had to look up it's so obscure. BUT...there's something about listeners decorating socks and posting the photos.

QEN did it for 5SOS in Birmingham.

It's been a campaign for missing children. http://rockonesock.org/

Ingrid Michaelson does her own and uses them for interviews.

It's a great name. We should find more ways to use it.

Gown Town

This started at WiLD in Tampa circa 1999 when Catholic Charities approached the station to ask for help getting dresses for low income teens who couldn't afford them and would miss the big dance. It's turned into BIG annual events at stations like KLUC in Las Vegas and KZIA in Cedar Rapids.

At Hot in Knoxville it's called Dash For The Dress and the imaging is being done by a mom with a very loose handle on teen lingo in 2016. Ask and I'll send you one of the promos. Plus sales pieces and and other info from various stations.

http://www.hot1045.net/homepage-showcase/dash-for-the-dress-2017

Lights, Beads & Baubles

My first non-Spring Break experience with beads was with WiLD in Tampa for Gasparilla in 2000. Yoli from the street team had a connection and we were able to get three Hefty trashbags of beads to throw out at the parade.

As STUPID as it sounds, people went nuts. People like beads. Word. Which is why a station-to-remain-nameless has 8000 green strands for their St. Patrick's parade.

Several stations, for 1D and Taylor, did logoed beads last year that they would hand out en masse on the plaza and then use for spotting for upgrades. My memory is that one of the 1D guys (the dreamy one) was wearing one in a photo that made it in the newspaper review of the show. Most specialty item people can hook you up.

It goes without saying, so I'll say it anyway, that you are likely to do some events that may actually occur after dark. For a No Doubt show at Journal Pavilion, KOB-FM in Albuquerque got red and green clicky lights that could clip on your clothes and flash when you clicked them. They covered street teamers in them and they worked the plaza, clipping these on people...which were then spotted inside the venue for meet and greets. Imagine a 12,000 seat venue with a couple of thousand of these things flashing away.

What is better than a roller banner on a fence at 10:30 pm? Street teamers in station gear wrapped in twinkle lights with battery packs dancing around on the plaza, inducing acid flashback in a few of the concert go'ers. Which is what 94/9 in San Diego accomplished after a Muse show. These would be great for night time parades, festivals, whatever. http://www.lights.com/battery-string-lights

And at the end of the day, you can always revert back to age 9 and give the promo staff sparklers and have them bounce around.

"Bounce" > "Stand Under The Canopy And Check Your Texts".