CPR Promotional Check-Up - Mar 2, 2017

Mug Shots

This sounds like a RHCP promotion.

A very talented Marketing Director with R1 snagged something out of an email a couple of months ago and put together a package that McDonalds bought: post a shot of your (coffee) mug you have at work, hashtag, share and weekly winners will get coffee for their entire office from the client.

Win A Key That Could Start A Car

The "win a CD" promotion came together one day while I was on the phone with Carlos at Wild in San Francisco and holding on for dear life as Mickey Johnson wove through traffic in Birmingham, talking on HIS phone and trying to find a CD that had slid under his car seat.

Mike Cass at Mix in Vancouver and when he was at Nova in Melbourbe, you won a shoe that could start a car.

Hot in Ottawa did Dancing With The Cars. Submit a video of yourself dancing, the winner got a car and her video was in a TV spot that ran during Dancing With The Stars.

Before I die....Win A Gerbil That Can Start A Car....

Musical Cars

WiLD in Tampa was the first station in recent memory to dust off the old birthday party game and award a trip to the Grammys.

One station did it for a trip to the Super Bowl.

Other stations have done it for concert experiences like backstage passes for Maroon 5.

Magic in Colorado Springs did it with cars. Literally a line of cars with qualifiers running around them. When the music stopped, you dove into the nearest car and closed the door, leaving one person left stuck outside. And….it’s coming back.