CPR Promotional Check-Up - Mar 15, 2017

The First Gown Town Of 2017

From KLUC in Las Vegas.

http://kluc.cbslocal.com/2017/01/09/gown-town-is-coming-we-need-your-dresses/

God Bless The Silly People

A nice Valentines recap from KSON in San Diego. When you look for promo people, you don’t want people who are going to hide and sit behind the table. You want people who three degrees off center. Nick might be 4 degrees off center.  https://www.facebook.com/kson973/videos/10155123951569455/

Summer Interns

When you’re hiring or screening for the summer, it wouldn’t be nuts to find someone who has some creative writing skills. During the revenue bloodbath that came to be known as 2009, the CBS stations in Florida had an emergency meeting in Orlando. The consensus of the 40-50 people there was that, at the end of the day, great copy sells spots.

So they went and found some people who were already interning or otherwise in the building and who loved to write, and I think they got $50 for every spec spot that sold. And they were thrilled. There was a girl named Diane in Promotions at Wired in Philly who paid for Spring Break with her spec spots. Sales and the clients loved her. Hot in Knoxville has a pretty consistent history of getting buys with concepts.

Again, great copy sells spots, so who is churning out your great copy?

Dentists

This came up because one of the stations has a client that wants to be involved with a bridal fair.

I have two female friends who are exceptionally funny and both are in pretty long relationships with guys who I have pointed out never seem to smile in their photos on social media. In both cases they replied that the men are sensitive about having bad teeth.

Well, there’s your hook for June and “wedding”. Give some couple a marriage that they can smile about.

And while you’re at it, giving some guy dance lessons so he won’t look entirely foolish at his wedding, would be another client promotion.