CPR Promotional Check-Up - Mar 20, 2017

Bad News Ballad

A soon-to-be recurring feature at Mix in San Antonio where Russell Rush has discovered that bad news is best delivered in the form of a song. So he’ll get bad news from a listener that they need passed along to a friend or family member, a local Idol contestant turns it into a 45 second song, and they call and it’s performed/delivered.

In The Beginning, There Was Shock Collar Karaoke

These guys have tens of millions of youtube hits, so they clearly have stumbled on something when it comes to providing entertaining content and getting people to market them to friends and family. https://www.youtube.com/watch?v=fIrIOOE_mXM

Look at this stuff as Show Prep/Idea Starters. If two teens in Seattle can get 200 million views with silly cooking challenges, don’t you think that maybe just possibly they may have stumbled on the seed of a concept that you could take and mold for your market and show? https://www.youtube.com/watch?v=9BWsAssx4mg

Instaprom

There are a lot of promotional prefixes and suffixes. Word’s that you can stick in front or behind terms to make something:

• 12 Days
• Ween
• Tag
• I
• And Insta

http://www.hot899.com/inside.asp?id=2919&mn=2&cc=1

The Reason To Do Contests

For the payoff.  I sat in a taping of The Price Is Right and they did short interviews of everyone in line. They were subtly probing for how geeked and excited the people would be if their name was called. Because if they call “Greg Strassell, c’mon down!” and Greg strolls casually up to his spot and says “It’s very nice to be here Bob…” that would be boring. (And for the record, Greg would scream and yell and trample people and drop f bombs)

So Q in Fayetteville, like many many many other stations, did the “Find a choir to sing on stage with Foreigner” contest. This was them surprising the winning school. https://www.facebook.com/Q98FM/videos/1168849539881092/

This was a letter from a guy with Foreigner:

Jeff! I watched the entire video….that’s the coolest announcement from a station to a choir that we’ve ever had in eight years of doing this. I’ve worked 600 shows in securing a choir for the band. next time you’re headed to Vegas, let me know…lunch or dinner on me

What’s In Your Drawers

This came up during a morning show meeting on Friday when we were talking about “universals”. Things that apply to a majority of the listening audience.

And one if universal is that people have, well, stuff. Concert ticket stubs. Old matchbooks. Old keychains. Stuff.