CPR Promotional Check-Up - May 4, 2017

Binge Listening.

Radio is really good at stumbling on and rediscovering old contests and features. Like in 2010 when NOW in NY started CFM's. Commercial Free Mondays. And very quickly versions of this ended up on 900 radio stations.

The point of promotions is to stand out. So if more stations than just yours are doing long long sets of music, you need a better name than theirs.

Wild in SFO was Stopless Music. It cut through. In Charlotte the competition was doing Double The Music so Clifton announced Triple The Music. It freaking showed up in research years after the station was LMA'ed and became whatever it was next.

There's binge drinking. Binge TV watching. Why not binge listening?

All Aboarding Pass

The "1D Ft.Wayne" doc outlines what Oasis Radio did in Ft. Wayne. It was a version of the "follow the physical directions to a hidden medalion" that was done in Minny, Charlotte and Houston, but with "actions" they needed to do/accomplish. It was large.

Day 1. Get your board pass. Start now until 10 PM come by our studio and get your boarding pass (stage lobby)
Day 2. Get your boarding pass stamped at X location by showing us you follow us on Twitter.
Day 3. Get your boarding pass stamped at X location by showing us you follow us on Instagram.
Day 4. Get your boarding pass stamped at X location by showing us you friended us on FB.
Day 5. Get your boarding pass stamped at X location by showing us the car you came here in has a HOT 1079 bumper sticker on it.
Day 6. Get your boarding pass stamped at X location by taking a picture of you with either Dude Named Sasha or Hot Patrick.
Day 7. Get your boarding pass stamped at X location by showing us you mentioned us on Twitter.
Day 8. Get your boarding pass stamped at X location by showing us that you have HOT 1079 preset in your car
Day 9. Get your boarding pass stamped at X location by showing us your home made HOT 1079 t shirt
Day 10. Bring your completed boarding pass to our studios. We will draw a winner.

Carny-oke

One of the stations has a mess 'o tickets to their State Fair. Always look at the event that you have prizes for and dissect it for elements that you can play with. Which is why they're going to get a guy, fill his mouth with marbles and have him sing songs as a carny. ID the song and win the tickets.