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CPR Promotional Check-Up - May 22, 2017
May 22, 2017
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MEVO
Since everyone seems to be doing station and morning show live streaming video, Boomer (might not be his real name) with in Reno says that this is the camera that does it best.
God Bless The Silly People
That was easy. Tom Hanrahan at iHeart in Birmingham adjusted Magic's logo for the debut of the Starbucks Unicorn Frappichinno.
Speaking of which, Matt Slaney with reminds us of Squatty Potty.
Kiss A Kia
We're really good at forgetting great methodologies and occasionally, remembering them and bringing them back. Touch/Kiss an object to win has been a homerun since the 20's. The last really good one I saw done was Survive It And Drive It at KDWB in about 2004 and they got 52 minutes (yes, you read that correctly) 52 minutes of TV coverage in 9 days. Apparently TV finds that 30 people on a roller coaster is more visual than "register to win" on a station site.
From Abby Haynie with iHeart in Texas:
Good Morning America did a live shot onsite with Robin Roberts and Michael today.
Today Show, Conan used it in his monologue, Huffington Post, Daily Mail UK, - basically every media outlet picked this one up JThe Troll
A nice launch video from Island 106. https://www.facebook.com/Island106/videos/1495947307104375/?pnref=story
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