CPR Promotional Check-Up - May 23, 2017

Streetergy

Labor Day 2007, I was in Portland and cruised by the studios of a station where every vehicle in the fleet was sitting in their parking lot. The symbolic last nice weekend before the Winter monsoons, the entire city was outside doing something and the cluster was missing it. Genius.

If you haven't read the "Showing The Flag" blog at www.cpr-promotions.com, do. It works.

Mike Salas at CBS in LA has his own battle plan that makes the most of the team (currently at 24 but planned to beef up to 28) and the market's historic highway gridlock:

I like to have a team out 3 times per day M-F in LA since everyone drives to work and is stuck in traffic.

This consists of an AM freeway cruise, a "lunch" location hit at a hot zip, and a PM freeway cruise.

Seasonal Workers

One of the VERY first things you should when the beaches and pools open is to go out and put station t-shirts on all the lifeguards and refreshment stand workers. 97 Rock in Buffalo does orange t-shirts with "The Voice Of The Bills" and a station logo. They give them out to highway construction workers, who wear them...and hundreds of thousands of people drive by. Brilliant.

"Ladies Drink Free Until Midnight!"

So, my friend Rachel (Houston's only stripping legal professional) was in Las Vegas for a conference with another hot lawyer friend and boasted to me that in four nights out, they didn't have to pay for one drink. I noted that that was quite an accomplishment. She said "No. Not really. Men are fools." Can't really argue with that.

So pretty much every station does or HAS done the Ladies Night club gig. Free or discounted drinks for women. What if you did "BANG A Drink" night. Buy A Nice Girl A Drink. When guys enter the club, they get "Sucker Bucks" to be used only for buying women drinks. Me? As a fool? Knowing that drunk sweaty liquor pigs would be actually hitting on ME for free drinks; I'd be there in a heart beat.