CPR Promotional Check-Up - Jun 15, 2017

Social Media Juice

Elizabethany at Hot in DC tested "What song or movie was playing when you gave up your V Card?" Ish blew up.

Wedding Day Wipe Out

2Day-FM had a new client that has come to town that apparently does the Star Wars of tattoo removal, so, for July, when a lot of people get married, they're going to help brides and grooms remove really awful remnants of weekend drinking binges in college.

Ripped From The Simpsons

GREAT stations can adjust on the fly. Can call audibles and change the entire day because something bigger came along. There are so many "We can't just (whatever) because (myriad of excuses)". Star in Pittsburgh? The entire morning show went sideways one morning following a story about the most famous pizza place in town getting padlocked by the cops. Biggest most topical story in town: tear up the game plan, go with the new buzz.

The best promotions in history came together in ten minutes.

WKLH in Milwaukee? They threw together a Fish Fry Summit. Why? Because a (large) local man in a ripped-from-the-Simpsons moment, got banned from all all you can eat fish fry joint. He made Jimmy Kimmel.

So, the station put together an event that paid off his bill at the restaurant and fed Bill his fish. Two TV stations covered. The whole thing came together in six or seven hours.

Yes: Promotions IS Rocket Science.