CPR Promotional Check-Up - Jun 16, 2017

Pop Rocks

From Troy McCallum, the PD at Boom 97.3 in Toronto. (And the CPR Legal Team wants to remind you that if you chug a packet of Pop Rocks with a can of Coke, this will occur. Two words: Release. Forms. ttps://www.youtube.com/watch?v=B_Lnz64vXB8 )

Just wanted to share an idea I have for Father's Day with you we'll be doing at boom called "Pop Rocks". It's a throwback to the retro candy (programming) where we'll have a candy pkg (still working on the graphics) of Pop Rocks but with pictures of dads on them in different flavors. On air, it will basically be a "request a song for your dad if you tell us why your Pop, Rocks" There will be a prize element associated with the request or dedication as well. The Pop Rocks theme works well for a Classic Hits format.

Ticket Stub Tuesday

My pastor is pretty cool. He knows every Bill Murray movie by heart, loves beer and fishing and once dined on chili dogs at the most profane bar in St. Paul.

So, a few years ago he and the fam went to NYC and got to sit in the VIP section at the Macy's Parade. I don't know what pastors make, and they get free housing, but this was about a $15,000 prize. So I kind of asked how he'd been able to score such nice seats without sounding like "So much for the vow of poverty!!!!"

His brother is a prize pig. And without going into extreme details, pretty much verifies every mental image that we have of these people.

Joel told me that he just mercilessly works all the radio stations and media in Chicago. He'll play call-in and text contests, and also ANY "write us and tell us your story" contest, and wins a disproportionate amount from the latter. "He said that he thinks that he's the only one who enters those."

But his real bread-and-butter are click-and-register contests. Again, he gets the impression that very few people play these since he wins so much. Berry baskets. Oil changes. Spa Days. Pet grooming. A carving platter and ham for Easter. Stadium seats. And tons and tons of movie tickets and concert tickets.

The tickets are great prizes. Why would you just bury them in a promotion that is boring, has no visual, has no benefit to social media. Has no payoff?

So why not occasionally do something creative. People save concert stubs. So why not do a hashtag deal. Maybe activate a few people who might otherwise not bother to be bothered with these giveaways. And please not that the "Hugo" ticket was more expensive than the Stone ticket.