CPR Promotional Check-Up - Jul 14, 2017

Great Moments In Jock Bios

From Hot 93.5 in Sudbury where they borrowed some from celebs. http://www.hot935.ca/inside.asp?mn=11

Wraps

But not in a "Yo, MYV Raps!" kind of way.

First, the winner for worst wrap ever goes to the former Hot in Houston where the Sales Asst. designed this monstrosity of people in janitors clothes, listening to iPods, being machine gunned.

One of the PD's wants to do something uniquethat would get noticed , and not three artists and a positioning statement. Power 96 in Miami came the closest to 3D artwork with a turntable on their van and the records appeared to be flying off it and RIGHT AT YOU. So what if you did something like 3D sidewalk art?

And from Trevor Wallworth with Q-104 in Halifax, a great wrap for their winter rink patrol when they go out and hit hockey games.

Sell. This.

I think this is year #3 for KGYM in Cedar Rapids' summer promotion of bringing food to people who work in construction and on road crews and other outdoor jobs. http://www.kgymradio.com/lunch-box-heroes-2017-powered-by-built-by-pros/

Teacher Appreciation Night

They've honored the nurses and this year 94.9 in Cincinnati will be having a night for the educators. This is one of those events that you could have to put effort into screwing up. http://www.949cincinnati.com/949-contest/nominate-a-teacher-for-teachers-night-out/

Dialing For Dollars

Airport shuttle vans seem to be a strange communal mobile lounge where people who would never normally talk to each other, open up. I was talking to the guy behind me. He tells me that when he was in highschool, he played spots during Red Sox broadcasts on some little station in Maine. And that the biggest contest ever in that market was "Dialing For Dollars." DJ randomly calls someone from the phone book and if they know the dollar amount from the previous hour, they win it. If they don't, $20 or $50 or $100 is added on. The pilot in the back starts talking about how they used to do that game on TV in Atlanta. I was like "Yeah, Channel 11 used to do it during the Mid-Day Matinee in Minneapolis." The lady across the aisle says they did it on TV in San Diego when she was growing up. "People were glued to it, hoping for the phone to ring."

This could be resurrected with listeners registering in their mobiles, and choosing from those. If you're unfamiliar with the contest (you're under 45, hit me up and I'll walk you through it)