CPR Promotional Check-Up - Sep 15, 2017

Concert Ownership

Ah...there are few things more fun than a great night at a big concert. How often do you get 17,000 potential listeners in the same place at the same time.

If Y-94 in Fargo had just shown up with a cutout and not a full-on dance team at the Bruno show, they probably would not have gotten on the Teen Choice Awards.

https://www.facebook.com/y94official/videos/10154688142572026/

I was just at iHeart in San Antonio and in addition to quizzing the street team to find out if they had individual, attention getting skills like, well, juggling, we also went down to the venue and they mapped out all potential signage placement for three miles in all direction. So the Miranda Lambert show this weekend was kind of a homerun.

https://www.instagram.com/p/BXY-5yZl9Ai/

Just A Sec

Boom in Toronto has taken "Name That Tune" and PPM'ed it down to just one second. http://www.boom973.com/just-a-sec/

It Only Makes Sense

If you're going to give away Lasik, use an eye chart. http://www.ktts.com/homepage-showcase/mattax-neu-prater-eye-center-country-eye-chart

Team Of The Week

Because there is still a clock ticking to high school football, from Clay Walker at The Wolf in Greensboro:

The Wolf's High School Football Team of The Week promotion was a key element to our fall street plan! We ran a bunch of promos pushing to The Wolf website for listeners to vote for their school - so it wasn't a contest, per se, but more of an interactive element to the station. While the voting component was going on, we picked the schools and games which we deemed as the biggest for our audience and areas in the metro we wanted/needed to 'show the flag' more. This game the promo team the time to schedule personnel and arrange with the school's AD for us to invade their event.

This is where, on the air, it began to sizzle for us - on Friday morning, we made the announcement during the AM show - then in each 'top of hour', we included a salute to the team, and their city in the Legal...and in the weather position the jocks hyped the game...

The night of the game, we made a 50-yard line presentation to the coach of the team, one of the jocks made the announcement from the PA booth, then we made a lap around the track in our big jacked up truck throwing Wolf mini footballs and T-Shirts to the crowd!

We ran the promotion for about 4 years - and ended up in a few school's year books!!!