CPR Promotional Check-Up - Oct 6, 2017

Royal Baby Buggy Bumpers

Sherri and G Rant at Hot 93.5 in Sudbury are already working on a promotion based around the impending royal progeny.

Name contests are always fun. What if you came up with a dial position number of names. Half are for boys and half are for girls. If you're an odd numbered signal, like 93, then have one TG name like Ru Paul. Listeners call in, pick one that is available and that's their's to hold and keep. If the royal family chooses "Robert" or "Cecily" and it's yours, then you win something like a bottle of Crown Royal or a car wash from Royal Detailing.

One of the names has GOT to be Blanket. And also a Prince, so he would be Prince Prince.

Kick Breast Cancer

Great stations embrace all of the opportunities that October presents to do "good stuff" with maybe the best charitable cause I know that crosses all formats: breast cancer. I've already sent out quite a bit of ideas on it.

Radiowave 96.7 in Windhoek sold 40,000 pairs of neon colored shoelaces at $5 a piece. I'll let you do the math. One day was "lace up" day and they were seen everywhere.

One of the very big (popularity vs. girth) talent in Australia gave up drinking for a month and donated all the money she saved to charity.

What if you had listeners give up whatever is their vice/guilty pleasure and donate the money. Kick...cigarettes. Or fastfood. Or Krispy Kreme. Whatever. Everyone has something they could quit and send in a few bucks.

Go Pink For The Cure

About 50 years ago it became popular for charities to have people pledge per mile for stuff like walks. What if listeners pledged per day that your morning show lives in pink body suits. Nah...TV would never cover that. Feels too stunty. Let's focus on developing the characters of the morning show...

The other option would be to have listeners dye their hair pink for the month for donations. And obviously there are opps for clients to get involved.