CPR Promotional Check-Up - Oct 11, 2017

The Running Of The Balls

Have you watched "The Wall"? It would have been cancelled after the first 18 minutes if they didn't do the ball drop. Balls are great. They create a TBD outcome.

I used to have super balls in my office and would toss them against the wall for stress relief. And sometimes at Wild in San Francisco, walking up to North Beach for lunch, I'd drop one at the top of Green Street with a goal of getting it all the way down the hill, past the CBS TV station, across the Embarcadero and between two warehouses and into the Bay. Never made it that far but it was fun to try.

The Wolf in Seattle was the first to try it as a promotion with street teamers blowing numbered balls across a parking lot at a Kenny Chesney show to award front row tickets. Hot in Norfolk did it with numbered tennis balls down the side of a hill for tickets. KDWB did it with 101 numbered golf balls down 10 flights of stairs at their offices. And I-100 in Ithaca did a race between two people in gerbil balls at half time of a Cornell football game for Stones tickets.

And for the past six years, my little town does it as the Running Of The Meatballs. The first numbered brown golf ball down a track and into a trough wins $500 as part of a fundraiser. Hint Irma hint.

Stopwatch Promotions

Again, great TV game shows had some elements that were their hooks. Celebs + people from the audience = "Are You Smarter Than Staci" at KS95.

And any timed element which creates urgency and suspense.

• The $1000 Minute at several of the Newcap stations
• Beat The Bomb or any of the Beat The methodologies
• "Gone In Sixty Seconds", a GREAT car give away in Calgary
• Married In A Week where the morning show puts together a wedding in 7 days
• Runaway Bride: the listener in a wedding dress who can get furthest from the station in a dial position number of minutes or hours
• Zoovivor at 'ZHT in Salt Lake City where there is a race between members of the morning show to see who can get back to the station first from places like the Yukon. With no money
• And the Down & Dirty series at myTalk 107.1 in the Twin Cities where the entire cast of talent do something like stage a show (learning songs, dance, instruments) in a week. Or creating a restaurant in a week. Or learning how to run the Minnesota Zoo in a week. http://www.mytalk1071.com/project-down-and-dirty-zookeeper/