CPR Promotional Check-Up - Oct 27, 2017

Game Of Phones

From Ray and Giant-FM in Cape Breton. Winners go into a a grid of other winners and one will get $10,000. Ray Calabrese can answer how it works and maybe share some imaging. He told Matt Macleod that next time he would give the two players three hours to rally support before starting the voting.

http://www.giant1019.com/inside.asp?mn=2&cc=2&id=1202

Snow Globes

One of the stations has a familiar problem:

1. The toy drive is kind of petering out.
2. They have one VERY generous listener who gives huge numbers of toys and goes to every remote.

It's hard to get people to give you stuff at a time when everybody has their hand out asking for donations. You need a hook. Some kind of big, over the top angle. Like torturing a DJ.

Because of weather considerations, living on a billboard won't work. BUT...living in a snowglobe at a very busy intersection outside the biggest mall in the market is feasible. And they're going to do it.

Lots Of Apples

A brilliant idea from Brad Michaels with Newcap: as a Christmas promotion, give a winner ALL of Apples latest products. Which could be presented as "Win An Orchard".

Service Dogs

Pets are the ultimate hot button and pets that help others, multiply that by about 100. Which is why you can readily find many stories and galleries of these animals and their people on-line. Stories of dogs getting pics in their owners highschool year books. Stuff like that.

KSON in San Diego just wrapped up a month of honoring and recognizing people who have/had cancer.

What if you did that with a month of service dogs? The would be Awww.... Inspiring.