CPR Promotional Check-Up - Nov 6, 2017

Hot Hit

I think this is the third go-round with this methodology for Hot 89.9 in Ottawa, a station so big that to grow their audience they would need to breed the ones that they already have. One song. When it plays, be the right caller and win $10,000. In this case, "Shape Of You" by Ed Sheerhan.

They position it as "We play more Ed than anyone else in Ontario. Period. When we play 'Shape Of You', win a ton of money. In fact, we're playing Ed again in just 22 minutes at 3:47." http://www.hot899.com/the-10000-hot-hit/

High School Football

If you're a station with teens, why would you NOT be out there on Friday nights?

https://1061kissfm.iheart.com/content/2017-09-04-friday-night-lights/

Hot Babes

A DC version of the "help us get pets adopted" campaigns you will see around the industry. https://hot995.iheart.com/featured/eb-s-babes/content/2017-09-27-meet-molly-the-retriever/