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CPR Promotional Check-Up - Nov 20, 2017
November 20, 2017
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Bug'd For Bruno
For the nth time, any version of the Secret Sound kills. It plays to the non-players. The people in the cars. "Bug'd" is a localized version of it using live mikes around the market playing real-time audio of, well, the community. Find a mike and win.
96.1 NOW-FM in San Antonio is blowing out the phones with people trying to guess recorded "sounds" from around the market to win Bruno tickets. Like the goal horn from the Rattlers, or a theme park ride starting up.
America Lacks Talent
Looking at nighttime TV, there are a dozen talent shows and because we find it life-affirming when other people fail (like on "COPS") their blooper/awful performer clips pull ridiculous numbers.
So why not DO the anti-talent show? Kind of like the Gong Show. Airhorn Karoake? Want to play into a stereotype? Have dad's dancing competitively to win some kind of teen-prize for their daughter. We're the Fart Joke Medium, why not do the opposite and go for the laughs
Pass The Turkey
A free turkey is always a great prize the week before Thanksgiving. You can race them like KLUC, do Turkey Bingo (pooping) like KOB-FM, bowling like Mix in Cincinnati. One of the stations did Pass The Gravy, which was a waterballoon toss (filled with a brown substance). Last one to break, won a turkey.
If you could get a mega, fully prepared meal from a grocery store or restaurant, then why not toss footballs and women? Catch and win. Like the Valentines contest at KSON in San Diego.
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