CPR Promotional Check-Up - Nov 30, 2017

I, Love A Parade!!

I've never really understood why you would miss the opportunity to roll past, wave, shake hands, pass out Kleenex (St. Patricks with WPXY in Rochester) and blast music at them. 100 people or 1000 people or 100,000 people. Part of Promotions is tattooing your brand on their cerebral cortex. Over and over and over. Dez, Ryan and Crisco were out at the Halloween parade in Anoka on Saturday and politic'd themselves to 80,000 people.

Many markets have Christmas parades. I think having Snoopy's doghouse all covered in lights and a 1st Place ribbon would be great. Or blast the Peanuts Christmas dance song, have a small piano with the two morning hosts (one playing and the other leaning against it) and have the rest of the airstaff and promo team doing the dances from the rehearsal scene, would be funny.

We also take parades for granted. We've been in a thousand of them. Maybe allow an entire workplace to trick themselves out and walk/dance with you.

Next? Santas.

I've always loved hanging things under balloons and letting them go. Find, return, win. V-103 in Atlanta once filled the sky with balloons carrying little paper turkeys the day before Thanksgiving to award, well, free turkeys.
This is an example with turkified balloons from Greensboro.

CSI

In addition to "Concert Seats Instantly", it could also stand for "Covert Santa Insertion"...if you think the name Secret Santa is played out in your market. Got a couple of stations that did this last weekend.. One station did$1000 at each of three malls and another did $957 at one mall, following their morning show broadcast on Friday. If you haven't done this bit, it's great. My favorite. And the impetus(tm) for The Fugitive. There are also a million ways to screw it up. Call me and I can walk you through it.