CPR Promotional Check-Up - Dec 1, 2017

Great Moments In Star Wars Humour

Jenni from Hot in Ottawa narrates the Star Trek trailer.

Dentist Idol

In the beginning, there was Orajel Idol, which was a radio station receptionist trying sing after holding a mouth full of that goop for about a minute. John & Tammy at KSON, have incorporated the instiller-of-phobias: a dentist. Also check out the Googlizing. http://www.kson.com/blogs/john-tammy-morning/dentist-idol-producer-steph

News Flash: People Still Use Phones

Oldies 96.7 has been doing a call in contest for cash. Last Thursday they logged 32,032, which doubled their previous record.

"Listeners" > Promos

One of the stations had a REALLY great Bruno package that had been paid for by a client and was going to wrap up with an event at the clients. And, as we tend to do, they ran promos for the contest that had you sharing a photo of your carat or carrot for an opportunity to come and play for the Grand Prize. 48 hours before the event they had no one that had done it.

This is never good and especially when you have a client that will actually SEE the participation.

So, they flooded the social media and phone lines with "listeners" talking about what they were doing with carats or carrots that would be creative for a shot to be shared. They also cut a promo from a guy from an advocacy group for carrots: "They have an aura. A spirit. They're as alive as you and me so to degrade and denigrate them denigrates us all!"

Boom. Ton of entries and the client was thrilled. Promos all sound the same and no one wants to participate in something that no one else wants to participate in, so spike in some calls from the moment the contest starts.