CPR Promotional Check-Up - Dec 13, 2017

Morning Guy On The Shelf

"Somewhere" a station is getting five different shots of the morning guy hunched down holding a big inflatable crayon as if he's writing. Each day a photoshop of the "elf" writing a song title on a frig or counter will be posted on the website and that's the secret song for the day.

The Secret Sounds Of The Holidays

CRS winner KVOO/Tulsa had $1000 in jewelry drop in their lap last December and put together a hasty Secret Sound contest based entirely on noises you'd hear around Christmas: a shovel on the driveway, a string of bulbs being untangled, a tin of gourmet popcorn being shaken.

The New Years Eve Pie Chart Theory Of Marketing

Prediction -
Your competition will be at a club on New Years Eve
You will be at a club on New Years Eve

Prediction -
I'll be thrilled if they do that because they're missing 4/5ths of the New Years Vibe
And I'll be sad because YOU missed 4/5ths of the vibe if that's your only acknowledgement
"Acknowledge" is the key word. You don't have to detract from the club gig that night or redistribute bodies or resources. Just acknowledging that there's more to the 31st then a club gig will insure you win the evening.
Look at the pie chart and then ask yourself, "Self, what am I doing to be topical and relevant to what my audience is doing to end 2010?" And then look at some options below:

Clubs

• Be sure to go down and do a sound check with mike placement ahead of time. The only real reason to be at a club is for the audio accoutrement for the people who will be listening at house parties.
• Hub -And-Spoke. Several markets do that where they strategically pick clubs in all corners of the market and then have a central location.
• They piggyback the call-ins. It sounds like they are everywhere. And it's hard to beat a station that is all over the market like a blanket.
• Power in Miami has done laminated All Access passes that would get you into any of the six or seven events they were doing that night.

Community Events

• This is where the TV crews will be, FYI
• Have a community calendar of events on the website. Bingo; there's your acknowledgement
• "But Paige, the club will be ticked that we're promoting First Night Scandia..." the people who go to New Years Eve at a club are NOT the same people who are going to go and stand in the cold with their family and make snowmen. Grow a pair.

House Parties

• No one at a club is going to be listening to the station. You WILL however be the background music to a thousand house parties. This is the true vibe of New Years and most stations miss it.
• You can either have a solicit on the website beginning the 26th and take the entries and map them out so you are never more then 10 or 15 minutes between parties.
• You have GOT to get calls/breaks from as many of these as you can. I've heard stations that have screwed this up and made them sound like remotes at Famous Footwear. You want raucous partying. And you want to take hundreds of photos.
• Live I. Smartphone live video via youstream to the station website.
• Bring some food and drinks to drop off. Or don't. You're Bash Crashers. Eat, make a mess and move on.

Date Night

• This is a huge night for dates. It's the post-club, pre-kids age group. ACKNOWLEDGE this by giving away some dinner reservations on the air the week leading up to it.
• Have a web poll of "Best Date Places For New Years Eve."
• Best possible prize the week after Christmas? Hotel rooms.
• Have the street team do one break from a movie theater that night. Just one and then you've covered that pie wedge.

Families

• Noon Years Eve. Period. End of story.
• Be out in the afternoon at a skating rink.
• Have the married-with-kids member of the morning show host some families at a screening of "Tangled" or "Narnia" early in the afternoon.

Simply acknowledge that there's more to New Years Eve then a bad remote at a club and you will end 2017 strong and start '17 with some momentum.