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CPR Promotional Check-Up - Jan 5, 2018
January 5, 2018
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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Snow Angels
Several stations have hooked up with someone who had a plow on their pickup and went and plowed out listeners driveways after big snow falls. Getting someone to work? One of the best prizes you could ever award. What if you created a social media page for listeners to sign up to help shovel out elderly after snow falls? The sidewalk. The drive way. Anywhere someone who slip and take a bad fall. Sponsor it and recognize one of your volunteers every week.
Performance Rooms
For about a two year period in college I went through a Rocky Horror phase. (Please, shut up) The coolest theater I ever saw it in was in Monterey where it there were no chairs or seats, just big throw cushions.
Like many of you, Entercom/Las Vegas has a performance room....but like the joint in Monterey, they have big cushions called Love Sacs that they cover the floor in for the guests to crash out on and watch the performances.
This is Bel Boschi, CPR Director of Computer Stuff test driving a Sac.
Chalkboards
There are some stations that really stand out when it comes to what they put together at concerts and events. Carina with IHeart in Phoenix was outstanding. Entercom in San Diego. And Z-95.3 in Vancouver is amazing, and most of the stuff they make by hand.
Here are a few things the station has done to pop on-site:
One of the best things we bought was an inflatable logo that lights up. It was custom made by a company in Montreal. They even make inflatable tents which also look really rad.
I LOVE these teardrop banners for so many reasons but mostly when my team takes them out of the stand and waves them like flags. Our largest is 25 feet high and I wouldn't go much taller than that unless you have a super industrial stand because they catch the wind and off you go. You can see the team waving them behind our flashmob for BSB here:
We build this chalkboard for $73 and haul it to heaps of events. People LOVE writing on it and posing with it.
Along with our giant chalkboard we made these small ones for next to nothing and for the last two years they have had various hashtags and song lyrics written on them. Listeners LOVE to pose with these!
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