CPR Promotional Check-Up - Jan 11, 2018

Juicing Donations

Melanie Miltz at KS95 in Minneapolis tipped me to the Swapping Pants With Jimmy Fallon promotion and then Randi at Alpha sent me the link.

Us: Donate money to our thing.
Audience: Why?
Us: Because we asked you to.
Audience: (Crickets)

Maybe you can't have the opportunity to play mini golf with U2, but (cool local activity) with (artist who is stumbling through for three hours and the label said they're open to anything but performing)? https://www.omaze.com/

Tube 'casts

I took the Paigette's to a ski area near my place that also has a great snow tubing area. It was a sunny, reasonably warm (15) day in February. And there were like 3000 people there. If 3000 people are anywhere so should you. Which I lobbed at KDWB and of their own free-will, no buy attached, Dave, Steve and Lena started going out to a different local ski place every Saturday for a few hours. Hands were shook. Photos were snapped. Call-ins were called. They sounded like a Twin Cities radio station in Winter. You can't beat stations that go out and do the groundwork like this.

A Consideration For Any Kind Of Charity-Thon Or Disaster Relief

From Steve Jones:

Emotions rule. The best way to evoke emotions? You tell stories.

What do all powerful stories have in common?

Simple... everyone can get it. Like American Airlines flying grieving military families on a Christmas escape. Simple.

Unexpected... despite being familiar, they somehow surprise you. Seeing this happen in Charlotte no doubt surprises.

Credible... some aspect of the story diminishes my doubt. Could be a statistic, or a spokesperson, or a kid who lost a dad in Iraq.

Concrete... it is real, tangible. They are getting on the plane at Gate A24, not "at the airport". Concrete.

Emotional... every great story touches at least one... humor is only one emotion. Anger, lust, greed, sadness, envy. All good. Stories... there only a few original plots, like David vs. Goliath... you don't have to make up a new plot line to tell a story.