CPR Promotional Check-Up - Feb 7, 2018

The Mile Of Meet

This is something that Ben-FM in Philly does every year and sadly, in 2017, it only got coverage on four TV stations. Dang.

It's fairly simple:

• At 7:45pm, BEN-FM will line up a mile of eligible bachelors on Main St. in Manayunk. IF IT RAINS - The entire event, including the lineup or 'mile of men' will take place inside. Each bachelor will be holding a number. Single women will be able to walk down the street and "man shop", jotting down the numbers of the men they are interested in on their 'shopping list'.
• At 8:15p, everyone heads inside to mix and mingle. The women can approach any man that they wrote down on their 'shopping list' or ask for help making an introduction through one of the many BEN-FM Icebreakers in attendance . Icebreakers are BEN staffers that will help a guy or girl make the initial introduction to someone they are interested in meeting.

In 2013 they had Craig Robinson from "The Bachelorette" and Amy Laurent from Bravo's "Miss Advised" as well one of the Philadelphia Wings lacrosse players that a woman could win a date with.

The Cheapest Valentines

One of my favorite weekend contests as always been The Cheap Date Weekend. You win whatever movie tickets you have, a brown lunch bag of pre-popped pop corn, some fast food gift cards and bus fare.

One of the stations is looking at doing a Convenience Store Valentines and giving out assortments of really cheap stuff purchased at a Kwik E Mart.

Back when Jeff & Jerr signed the first million dollar contract in San Diego (or some obscene amount) Z-90 did The Cheapest Morning Show in San Diego. Every morning there was a different product/service/experience and the listener who tipped them to the least expensive provider of said "thing" got it paid for. IE: "Today's cheapest breakfast in San Diego goes to Paige in National City who tips us to the 59 cent breakfast burrito at the Chevron at exit 3. Paige, come down and collect your 59 cents." You could do that with the cheapest Valentines Date in (market).

March Music Madness

Was talking b-ball and sports bars with a client. This bit was done by KUBE in Seattle as an insert in the daily paper there. Which is obviously, well, cool. But it would also work great on the website and/or as something people could go to a clients' and get, fill out and submit.

You create a 64 song bracket with 32 head-to-head battles between songs. Then 16 songs, then 8, 4, 2 and a winner. Listeners choose the "winner" of each match, all the way down to the #1 song. The weekend of the Final Four, you do a Battle Of The Jams competition on the air. Listeners call/text and vote on each matchup. Two songs later the totals are aired and one song moves on. Winner should hit sometime late on Sunday. One person out of everyone who correctly picked the brackets all the way down to the conclusion, wins all these CD's.