CPR Promotional Check-Up - Feb 22, 2018

AF

It became the new add-on last year. I'm hungry AF. It might be a nice suffix for St. Patricks Day. Green AF.

Behind The Scenes

Even though we know the reality of what's happening behind the scenes at a radio station, seriously, watch people who take a tour; they're genuinely geeked to be getting a look behind the magic curtain. Which is why I thought it was nuts when stations started webcamming the studios in the late 90's. There was no filter and people really DID see how boring it was. I think KSFM in Sacramento did it for 60 days before McKenna pulled the plug on what he described as "A live feed of a DJ reading a Playboy."

Think Reality TV. Which is of course staged. One of the blizzarded-in stations is going to do a vid recap of what happens when two DJ's get stuck at a station by themselves for three days. I believe that raiding AE's desks for amphetamines and cannibalism may occur.

People probably wonder what goes on in the studio during the morning show and a song is playing. What would be the Radio 2017 version of this?

This is stupid. Stupid is good(tm)

Radio-isms

My friend Todd runs a golf course. His wife doesn't golf. And about once a year he takes her to a conference where all anyone talks about is the minutae of running and maintaining a golf course. As Leslie said, "Think 'Star Trek' but with sod."

No one likes to be talked "over".

I had the opportunity two weekends ago to spend an evening hanging out with a bunch of highschool girls basketball players. (My attorney advises me not to go into depth re: circumstances.)

So I once used it to do a KDWB focus group and quiz them on Radio in general from the perspective of a 17/18 year-old female.

I was explaining that one of the stations had meet-and-greets for Taylor and they were planning to...

Room of quizacle looks. "What's a meet and greet?"

"Backstage passes".

20 butts levatated off the floor. Backstage passes? They know what those are. And were excited about them.

Had a laptop and was showing them websites. "Why do they have 'Jocks' listed? Is it because of the Olympics?"

"Those are DJ's."

"Then why don't they call them DJ's?"

Good question.

When we started Wired in Saskatoon and were planning the different elements of the station, we talked about having a VIP Club. One of the new-to-Radio-as-of-fifteen-minutes-ago kids made a face and said "Costco has a VIP Club." So we called it The A List. And it was good. AMP in LA introduced "Friends With Benefits" which also rocks. Or CHR's.

I heard, as God is my witness, a station tell listeners to listen for "the sounder" pre-Christmas.

No one knows what a "sounder" is. It's February. Still time to do your annual check-up on whether you are operating in the same universe as the audience.