CPR Promotional Check-Up - Mar 14, 2018

State Lotteries

I don't think there has ever been a state lottery that didn't have a "Pot 'O Gold" scratcher ticket. So if you have not approached them about getting some for St. Patricks Day, do.

WiLD in Tampa got a bunch of potatoes, numbered them, dumped them in a vat of water and people bobbed for them. If your potato had '6' on it, you won 6 of the tickets. The Wolf in Greensboro is going to somehow find a morbidly obese man in North Carolina, turn him into their leprechaun and have him go around handing these out.

Wins Day

If you ascribe to the PPM strategy that owning one day will help you own the week, then heavying up all your contesting on one day seems to work. Power in Miami heavied up and did all their Bomb plays on Monday. WiLD in SFO did all their Disney tickets (greatest prize that you can win if you live in California) on Thursdays. Middle of the week? Wins Day.

March Mattress

You can over think prizing. A mattress is a great and very expensive prize. So what if you did a month-long promotion with a different theme or act every day? "Hashtag and share a photo of you eating breakfast in bed." "Hashtag and share a photo of you laying on your mattress in your driveway." Kind of like Lick It For Tickets. Gratuitous photo from Daddy Gaga at 106.1 Kiss-FM in Dallas.

Spread The Love

This is aw... inspiring from K-94.5 in Shreveport. http://k945.com/heather-is-our-spread-the-love-recipient-for-this-week/