CPR Promotional Check-Up - Apr 27, 2018

The Best Contest Name Of 2018 (So Far)

If you have a national contest and the station is called The Bear...

http://www.kbrj.com/contests/affordable-bear-act/

Our Friends At CPR...

I sat in on something really cool yesterday called an Endorsement Rally where the AE's went from talent to talent in a performance room and got schools on their likes, passions, customers they frequent, things they want to try (like learning to golf), food they love, etc. and then will put together a hit list of clients that would fit in terms of endorsements.

The goal is to add two new endorsements to each DJ and the talent is going to be going on all of the calls. There's a 41% close rate when the talent comes along versus 9% when they don't.

A Car Dealer Event

One of the stations is doing a day-long event with one of their dealers that is kind of a version of the Fire Department Open House out where I live. One evening every October, there's free hotdogs, chips and drinks. All the vehicles are polished up and on display for the kids to climb on. They have a portable unit that resembles a small house and kids can crawl through it with fake smoke so they learn to stay low.

There's a demonstration of them putting down a fire. They had a Life Flight chopper come in and you could sit in it. The kids could put on a helmet and shoot an actual fire hose at a target.

It was geared at kids 2-12. And with that demo...you get the parents.

The thing in Scandia was a MUST for my kids. We go every year. They get to crawl around on a pumper truck. Try the hose. And did I mention the free food?

Said station is doing this at a dealer. Which is perfect because what do car lots have? Space. And while the kids are meeting Fire Pup and getting balloons, the vultures will descend on the parents.