CPR Promotional Check-Up - May 1, 2018

Because Sometimes The Obvious Isn't

There's a consultant with a weekly newsletter that will state things like "Today is the day to go through your music and remove unpopular songs".

As we head into tornado season in a lot of non-Southern markets, make sure the talent knows what to do and that all parts of the surveyed area on the "Hit the button" list. I was working on a May Saturday a few years ago when the sirens went off, went to the window and saw a funnel heading east and north about three miles away. Since it was passed us, I grabbed the Paigettes, tried to chase it and turned on three stations that I was working with: music.

Ditto with Amber Alerts. If we're going to have all these social media friends, fans and followers, we can maybe do more than spam them with "Fifth Harmony's breakup is causing fans to over eat!".

Y-94 in Fargo has the distinction of helping a listener find an organ donor and also end an Amber Alert in a positive way. There was one on Friday night in Oklahoma City and JJ Ryan was able to get it up (shut up) in ten minutes on three stations in two markets. https://www.facebook.com/KJ103FM/posts/10156226272054868

He also has key words in the system that will auto-post this kind of stuff. Just another thing that the talent should feel obligated to do.

Summer Wraps

You really can't go wrong with any reference to "Vacation".

Radio Karaoke

I lobbed something out about how B-103.9 in Ft. Myers had karaoke music and lyric on their site for New Years Eve. One of the stations is about to do karaoke live from a very funky little bar restaurant starting at 9 every Friday night. And this is from a PD to remain nameless: Believe it or not this is being done on the radio in our market. On the classic country station. Drunk people singing Tanya Tucker. It's a riot to listen to!!