CPR Promotional Check-Up - May 14, 2018

One Last April Fools Recap

From Double J at Power 104.3 in Honolulu:

I was playing golf with some guys ( complete strangers) this weekend and I told the guys I worked in radio and one of the guys I was playing with said " Oh my God, I heard this commercial today about babies having plastic surgery and my wife and I were so pissed off"... lol.... I told him it was an April Fools joke and his response was " You mother (thing that is frowned on), we were so pissed about that this morning"... then he called his wife to tell her lol

By The Numbers

If you want to own a position, like 'cars' or 'trips', numbering them does that. And it also allows you to post-promote some of the previous contests, ie: In the past we sent you to Miami to party with Bruno, to Las Vegas to play blackjack with Fifth Harmony and to Pyongyang to torture dissidents with Psi...("laser zap" is assumed)...now it's Fantasy Flyaway #18...."

Much like what K-Rock in St. John's does with their Jet. http://krockrocks.com/krocks-rtw-42/

We Have A Weiner

Congrats to Randy McCarten with iHeart in Albany who won a NY State Excellence In Broadcasting award for a promo he wrote and produced from last Mothers Day.

You Never Hear About Make Unders

NOW in Dallas accomplished a great tease by alluding to the fact that the station was going to experience a "makeover" which pushed some buttons with the base who thought that the station was going to get blowed up. Instead they changed web graphics and colors and imaging and made themselves over in Pink for a weekend of ticket giveaways.

Imaging is here.

Digital Juice

The afore-mentioned K-Rock in St. Johns had people offering names for the morning guy's new cat and it blowed up real good.

And I just saw "Try to surprise me with a random song from the 80's, 90's or 2000's" and it went on and on and on.

Things You Pimp

Let's see; street teamers? Texan polygamists? Cars? Grills? One of the stations can't get away with the word "pimp". So "Pimp Your Grill" could be "The Moment Of Tooth" (thank you to Kevin Callahan for that) and "Pimp Your Ride" could be "Carsmetic Surgery". It's all semantics.