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CPR Promotional Check-Up - May 15, 2018
May 15, 2018
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Never Before Friday
Long before there were bucket lists Kate McGwire at WOW Country in Boise would do Kate University and once a month go out and do something that she'd never done before, like, say, celebrating a birthday at Chuckee Cheese. But with a group of listeners who had also never experienced the thrill of having a giant rat serve you pizza. KU even had its own crest.
This could be done monthly as a Never Before Friday. Orlando Davis has never before seen "The Exorcist" so he's getting a copy from Red Box and watching it in the conference room. If you haven't seen it, now would be the time to do it. And even if you have, in fact, gone to McDonalds, there will be listeners who haven't, so it's a good premise for some Hang (Out) Time.
Stinky & Pinky
Those were Britney Spears and Justin Timberlakes pet names for each other when they were dating. I just hurled in my mouth.
If you are one of the markets blessed with BOTH of these tours coming through, I have an ish load of old Britney imaging. Ask and I'll send. Like this from Michael Martin and Alice circa 2007.
You COULD do Ex Marks The Spot and hide an a photo of her in the market; find and go see him. And then flip it for her tickets.
If you actually sent a pair of ex's to one of the shows it would be great: enjoy Britney with that soulless psycho who stole your identity and hacked your social media. THEN...go and see Justin with your current-future-soulless-psycho.
Weekend Contests
- I think 98PXY in Rochester was the first station where I had the staff break into the GM's office and steal his shit. It was when he'd already announced he was leaving for another gig. So all weekend they cracked his door, rifled his desk and drawers and gave away all the stuff he'd absconded with for his own personal use. Kool in Bonnyville just did a version of this while their GM was on vacation. It's got to be done as if you're taking the phone down the hall, opening the door, flipping on the lights and then you hear drawers opening and closing. You don't pre-announce the prize. That would make no sense.
- A "Spring Cleaning Weekend" can be incredibly lame. It needs to have a vibe. You've got the new interns clearing out the prize closet to get it ready for all the crap you've ordered for the summer. So give away ski lift tickets from last November. Tickets to a movie you screened in January. Candycanes from a remote in December. And...some new CD or concert ticket.
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