CPR Promotional Check-Up - Jun 15, 2018

The Station That Wants To Give You An STD

It's almost Summer and pretty much every act that has a roadie and a bus will be touring. Many of you are already juggling multiple concerts. Kiss in Dallas has literally so many that they're going to have to start turning some away. What if you promoted that you have acquired, somehow, an STD. And you're going to share it with the audience this Thursday. STD of course standing for Super Ticket Day. Tickets every ten minutes all day long. Why? What'd you think I meant?

Wedding Day Wipe Out

2Day-FM had a new client that has come to town that apparently does the Star Wars of tattoo removal, so, for July, when a lot of people get married, they're going to help brides and grooms remove really awful remnants of weekend drinking binges in college.

Ripped From The Simpsons

GREAT stations can adjust on the fly. Can call audibles and change the entire day because something bigger came along. There are so many "We can't just (whatever) because (myriad of excuses)". Star in Pittsburgh? The entire morning show went sideways one morning following a story about the most famous pizza place in town getting padlocked by the cops. Biggest most topical story in town: tear up the game plan, go with the new buzz.

The best promotions in history came together in ten minutes.

WKLH in Milwaukee? They threw together a Fish Fry Summit. Why? Because a (large) local man in a ripped-from-the-Simpsons moment, got banned from all all you can eat fish fry joint. He made Jimmy Kimmel.

So, the station put together an event that paid off his bill at the restaurant and fed Bill his fish. Two TV stations covered. The whole thing came together in six or seven hours.

Yes: Promotions IS Rocket Science.