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CPR Promotional Check-Up - Jun 21, 2018
June 21, 2018
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Cashblast
This is one of the Nuke Weapons of on-air contesting. It's been done with cash in Miami, gas in Denver, tickets in Minneapolis and San Antonio, and again with cash at the always-cool Radiowave 96.7 in Windhoek.
At an appt. time they opened the phones for 20 minutes and EVERYONE who got through and had Kelly Thompson pick up the phone, won $100N. Phone system is still in recovery.
Backstage (P)asses
Just a reminder:
Something as simple as backstage passes are for the people outside of your building, money-can't-buy, once-in-a-lifetime prizes. My friend Chris has, on his corkboard at work, a satin Heart backstage pass...from 1986. My niece, who is now 28 and would be a hardcore P1 for most of you, has her Jingle Ball pass from 2002, framed. On her desk. In her office. Where she's a psychologist.
There are a million ways to do these things. Bound For Backstage. Roadrage For Backstage. Hold On To Hangout. Cameltoe To The Front Row. 1,000,000th Text. Bounce Backstage. Fakebook. Changing the social media profile pic. Hiding an icon on the website. Amazing Race Backstage (done by Q in Halifax with prison jumpsuits). Website Watch & Win (done by Cincy and ABQ for iCarly).Ticket Bandit. Carry a standup display of the morning show for a week, wherever you go. Live in a pink bodysuit for 30 days. Oh God...those are just the ones I remember watching the NBA Game 7.
Awhile ago I lobbed out something about Gluteus Gaga or something about posting self-shots of listeners butts and got variations of "Our listeners would never enter this." (You ever been to Facebook?)
At one point Dave Ryan had the highest webhit count in the (albeit tiny) iHeart chain for the Monday after Valentines. How? He'd posted photos from his Pajama Party on Saturday night. Contrary to previous research, I'm seeing more and more evidence that adult content works on the internet. Which is why when Dave Ryan did Backstage Asses, he once again rose to the top of the iHeart Hit List.
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