CPR Promotional Check-Up - Jun 28, 2018

Marriage Advice

Summer is marriage season and one of the cohosts is getting hitched. As exciting as finding an engaged couple and doing love counseling to prep them for the big day might be, what if you found two listeners, male and female, who had been married the most times for their gender, ie: Jimmy's walked the aisle eight times and Juanita, seven. You put THEM and your engaged couple in an airport motel room for a weekend of marital advice.

The Best Concert Ticket Giveaway of This Week

People (Meters) love appt. times which is why stuff like Count Your Cards To Las Vegas has worked for stations like KOB in Albuquerque, Z-90 in San Diego, the late-great Wired in Philly and Kiss in Charlotte.

One of the iHeart stations has a Bieber "thing" and they're going to give out words at the proverbial times. At the end of the week, call in and repeat back the sentence and win.

You could do "Sentenced to (Artist)" and have some Nancy Grace-like fun. Win the contest and get sentenced to two hours with Taylor Swift..or whoever you have.

It could easily be done with a couple of words each time over five appt. times in one day, and at the fifth tune-in moment the first person to be able to recite back "Paige Nienaber is really cool and loves story arcs and developing characters" would win

Vehicular Verbaside

I did Street School with Q in Memphis a few weeks ago. Here's a good vehicle reminder.

From John Knox at FRED-FM: We were doing street team training here a week or two ago and I was trying to impress upon them the importance of obeying traffic laws. Being the perfect driver.. considerate etc..

And I came up with..

"You are not driving a convertible Mustang or even a radio station vehicle. You are driving around the worlds largest 'Hows my Driving?' sticker...and everyone knows the number to call by heart if they don't like your driving.."

They all got it then.

How To Own The 4th

Easy. Be where people are and talk about where you're at. Air some occasional audio accoutrement of the DJ crashing a backyard pool party, stripping down and doing a belly flop (Wild in Tampa), and you'll crush the other stations. Surround it with imaging that would sound odd if you ran it on March 19th, air some calls from people talking about what they're doing, and even if you're VT'ed give them a list of parks and festivals to refer to. It really IS rocket science.