CPR Promotional Check-Up - Jul 2, 2018

Social Media Juice

Elizabethany with Hot in DC tapped into something with "What was your most embarrassing wardrobe malfunction. It appears that this is a Universal. Mine? Happened in front of 200 classmates and I was going commando. Long story. But it does explain a lot...

Sell This #1

One of the stations was looking to revamp Stuff A Bus. The OM's observation: "It sounds very 2003".

So, the client is still on board and still wants people coming to their place to drop off supplies. The answer is Stuck On A Bus which would have an actual call to action...a talent lives on the roof of a school bus until such time as the bus is filled, crammed, stuffed, etc.

TV probably won't cover a four hour appearance. But they WILL cover some idiot in a tent on top of a school bus. There's an Art to getting coverage and the hook is to give them a visual.

Sell This #2

WiLD in Tampa and NOW in San Francisco are among (amongst?) the stations that go out weekly and broadcast, play some music for dancing, have food, take photos and basically take over a school when it lets out. In fact, in San Francisco, it's called The High School Takeover. Sponsors are usually pizza or a soft drink or ice cream and there is often a "stay in school" or "lay off the drugs" kind of initiative that they are messaging along with the fun.

Summer On Demand

This is going to be The Sumbrella sumwhere. The presentation is going to be that EVERYTHING the station does will be because their listeners demanded it. Timmy T tickets? People have been all over Fb begging for them. A bus to a casino? Another listener demand. And of course the request line should be the demand line.

The Actors Breakroom

One of the stations is looking for an excuse to go out and hang in the offices. When I worked in Portland, the morning show did "Leave It To Beaverton"; the Cleavers had moved to the Pacific Northwest, Wally had lost his job in the lumber industry, June was a bit of a tart, Ward was a drunk and Beaver was a student at Beaverton High. They had a new episode each week.

I've seen it done with soap operas and also with movies. You print out some lines from a movie scene, say, the picnic scene with the meatless burgers in "Vacation" and go to an office and you have three or four employees act it out and over the next hour on Facebook, the audience votes on their performance and whether their entire workplace is deserving of tickets to a movie.