CPR Promotional Check-Up - Aug 8, 2018

Time > Hands

From Donovan Short with Townsquare Media, this actually is something that would be kind of fun to have in the promotional arsenal. Spray a group of qualifiers with playing cards and the first person to put together a Royal Flush wins the trip to Vegas. Or it could be a way to do meet-and-greets sponsored by a local casino. KUBE in Seattle had a slot machine sponsored by Coke and a casino as their "game" at remotes. This could work. http://www.thisiswhyimbroke.com/cash-cannon

On an un-related note, I will be out of the office this afternoon at The Lamplighter Lounge in scenic east St. Paul.

Sassy!

I don't know what I'd do with a lighted bra but I bought three just so I can accessorize for the summer. Maybe for whatever October breast cancer events you might have, or if you're doing Glow Parties. Or if you're just into that kinda stuff. http://www.neonnancy.com/womens/light-up-bras?utm_source=facebook&utm_medium=cpc&utm_campaign=FB-EDC-CAN

Who's Got Spirit blah blah blah

Obviously, you want to be at highschool football games. That gets a resounding "duh".
But outside of just showing up, you want other excuses and reasons to be there. Like KDWB going out and grabbing a different kid every Friday night to try and kick a fieldgoal for $10,000. (Sponsored by a bank that is a huge client of the station)

Great promotions have a story line. A premise. The best "take a DJ to prom" bit was done by Dave Morales in San Francisco. It wasn't some awful, self-serving, egotistical "Hey, win a date with me because I'm cool" thing. It was Dave tearfully revealing that he'd never gone to prom. He'd asked a girl. She'd said yes. He showed up and she was washing her hair. Actually, she was taking a shower with some guy. That's beside the point; he'd never gone and all of these kids calling in and talking about prom just brought back all of these memories. Was....sob....there a girl who was listening...sniffle...who would let him take her to prom?

We had a premise. The phones exploded. I had to wade through 700 girls who wanted to make Dave's life complete so that he could move on.

And this all started when an AE came in and said he had a prom dress to give away.

This is pretty much how I roped Jo Jo Wright into cheering a highschool football game. His school had been so backwards that they didn't allow male cheerleaders. How stupid was that? Yada yada yada...he went and spent a week practicing with a squad and debuted in front of about 3000 people on a Friday night.

Fast forward to 2018. Got a station that has a BOATLOAD of money on the table for a local college that is promoting some big football weekend and needs a hook outside of "just show up and broadcast". We're going to find a DJ in the cluster with a minimum of music experience...and they're going to get to finally march in a marching band after getting kicked out in college for (some infraction we make up.)

The video potential for either the cheerleading or the band is ridiculous. You could create a series as they go home, find their old trumpet in the attic. Get it cleaned. Meet the band. Practice. Fail. Fall. Improve. Debut.