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CPR Promotional Check-Up - Sep 24, 2018
September 24, 2018
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Great Moments In Station Composites
Arguably one of the coolest stations on the planet is Radiowave 96.7 in Windhoek, Namibia. This is their video composite for clients. Nice. Tight. 3 minutes. And it features some of their Office Hottie winners.
Weekend Before Thanksgiving Client Bit
One of the stations has a promotional request from O'Reilley Auto Parts. Thanksgiving is obviously a big time period for loading Ellen, Rusty and Audrey in the Truckster and hitting the road.
What if you did a Winterization Clinic? Roll up and get the tread checked, pressure checked, wiper blades inspected, all the lights working?...and then send them off to fend for themselves on the crowded highways. Could be done at a car dealer that has a service bay, too.
Cakes For The Cause
I was Googling "breasts" yesterday and one of the elements that has really emerged with the cause of breast cancer awareness...cupcakes.
So, you could possibly do some kind of gallery promotion and have listeners post tribute cakes to family and friends. Like what people will do with decorating bras for a stringing/hanging event.
Or you could do an event in a plaza, like a food truck event. But with tables for people to bring down their 'cakes and sell them for donations to the charity. Think like a TV cameraman/woman. How can you NOT film a public square with hundreds of people eating cupcakes? It's not text-a-code-to-the-Red Cross but what is?
Dog Gone Swimming
If you take a minute and look at social media you will note that approximately 1/3 of the posts are seemingly involving pets. Another third are kids. And the rest are life affirming messages and memes.
Any station that has done pet-focused event hits Gold. Imagine a client with a pool, a charitable tie in, a pet food client sponsorship, food and beverages. And you would have this. http://www.vidhuntr.com/pool-party-with-dog/#.U_z2hPldWSp
There's a park called Lakeview in Nampa, ID. They set up an off-leash dog area, booths with vendors and there is a 1-mile walk, swim time at the pool and competitions for people who like to do things like dress up their dogs.. The whole thing is a fundraiser for the Nampa Dog Park.
Tickets @ Two
One of the myriad of ticket promotions out there, this is done every weekday at K-Earth in LA. They announce a song at 10 am and when that song plays during the 2 o'clock hour, call and win tickets.
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