CPR Promotional Check-Up - Oct 2, 2018

Tickets For A Year

We're pretty distanced from the reality that our listeners live and operate in. Look at our casual attitude towards meet and greet giveaways. These are million dollar prizes that should be hyped into the stratosphere.

We also forget that for the average person, going to a movie for free is a great prize. One of the stations is putting together an All Access themed promotion where several people will win tickets to 10 concerts in 2016. As the OM puts it: Your special pass to 10 of the hottest shows of 2016! ( In reality, you'll receive tickets to 1 great show, 3 mediocre ones, and 6 pair to shows we can't give away!)

To do this with movie tickets, and if you're a station that gets them, you usually get a LOT, would be HUGE. Movies are the entertainment universal. People love movies.

Names

With pretty much every radio station doing exactly the same thing (Win It Before You Can Buy It, Family Four Packs and Prize Packs), just simple semantics will differentiate what you're doing from the rest of the pack. Which is what Promotions is, basically. Standing out.

With that said, three promo requests crossed my desk yesterday that could be fun to play with.

• One of the stations is going to do a costume drive for low income kids. Seriously, I've never heard this done. Really cool idea. Possible name? "(Station's) Charity Bootique"
• You should have a list of every family event, haunted house, corn maze, costume parade and other Halloween attraction on your website. And it's OBVIOUSLY sponsorable. Instead of Map Quest, a station-to-remain-nameless is calling theirs Haunt Quest.
• A Newcap station is going to stick their Friday night club gigs under an umbrella and then change up the theme every month, ie: Cougar Month. Why do people go to a club? To drink and fornicate. Basically. "The Friday Night Hook Up" would cover that, as would "12 Step Fridays."

A Great Night Show Bit

That could also be done in the AM.

I hit some of the night shows a couple of years ago with a bit that I put together for Wild in OKC a couple years ago. There they did it on the morning show.

Basically you talk about how the school district is selling naming rights to several highschools to make up for a budget shortfall. JP at Power in Miami jumped on it the next night:

I opened up the break saying i read a local article online saying that south Florida schools were struggling because of the recession.

So they have decided to team up and or sell the school to major corporations..

And one of the schools that would be effected by this immediately would be Hialeah High.

As of Sept 15th Hialeah High would now be called K-MART High...

I staged a phone call with a fake student (Which i did not need because phone blew up right away)

I continued playing calls of outraged students,parents you name it ....

I also added four more schools that would be effected by the name change.

Finally i let the cat out of the bag in my last break of the 8 hour with a concerned caller asking about his school....

Great reactions from phones and text the bit was a success all the way !!!!!