CPR Promotional Check-Up - Oct 16, 2018

I Was Told There'd Be No Math

A trip to the Life Is Beautiful fest in Las Vegas dropped in Carlos Duran's lap at KOB-FM in Albuquerque on Tuesday and yesterday morning, in honor of the destination they had listeners count cards. All morning Carlos and Kiki dealt cards and at the end of the show, the first person to call in and say "59" as the total value of the hand, won the trip.

To award tickets to a sold out Bruno show, Hot 98.1 in Greenville did High Low For Bruno. Dex would think think of a number between 1 and 981. The person to guess it based on previous guesses and high or low prompts, got the tickets.

Drunken Pumpkin Carving

This woman has really carved out a video niche with having celebs join her while she gets hammered and cooks.

2-Day FM in Grand Prairie did chainsaw pumpkin carving last year. Vodka + Really SHARP Cutlery + a $3 pumpkin from the Piggly Wiggley = your corporate dictated one video of the week.

Also fun? Have a downloadable template that people can print, tape on their gourd and then punch out along the lines to create a station-logoed pumpkin which they than snap and post to win prizes. Like at Power 96 in Miami last year.

Another Food Drive Hook

The best, most "tangible" food drive was done by 97.9 The Boxx in Houston where they did a fairly traditional collection, gave half of the bounty to a food shelf and then took the rest and divvied it up into about 100 grocery bags. The airstaff then went and personally delivered it to families the station had been tipped to, that were in need that holiday season. Kind of like Christmas Wish: let us know of a friend, co-worker, neighbor, who could use free food heading into Thanksgiving.

Imagine being a listener of a station, things are tight and someone knocks at your door: it's the morning show and they have food for you. That's how you convert a listener to a fan.