CPR Promotional Check-Up - Nov 16, 2018

Turkey Tips

(Say that ten times fast and try to keep your license) Thanksgiving is nigh, so this might be something to start working on with the air staff.

December Sales Requests

This would probably be the time to figure out some way to tie all of the sales promotions together that you will be asked to do in December. Reindeer Races, Stocking Stuffers; there are a few things you can do. Or turn them over to the morning show to create something fun and seasonal with them like Elves On Shelves, Ghosts Of Christmas Past, Secret Sounds Of Christmas.

One of the stations already has three different requests for gift card contests and no one wins when you have "Call and tell us your shopping story", "Text and win a gift card and then come to our remote" and then "Call and be the correct caller to get a gift card to buy wireless service". At the same time.

Any other time of year except December, "gift cards" kind of suck. But, people love gift cards for Christmas. What if you did 12 of them for one winner? Or 12 of them that could be stuck in Santa's sack and the talent "reaches in and pulls one out" and that's what you win?

Going Viral

Phil Becker with Alpha Media is one of the smartest peopleI know. In Ft. Wayne he created a web series that gave the cluster better web traffic than most Top 10 market stations. He found a 17 y/o girl who was a blogger and made her into a Radio and internet star.

They actually would experiment (It's freaking FACEBOOK!!! Experimenting is free and no one dies if it's a "2")

Steve-O at KDWB did a really great treatise on how to make something go viral.

I lost it.

This is from Phil:
Remember, that in less than 24 hours, one post eclipsed 1.4 million views.

The reasons this and any viral posts connect are listed below from today's meeting. Please educate clients who don't understand that to have true social reach you need to do more than end your spots with, "like us on Facebook."

Thank you.

Key Factors Found In Most Viral Posts

• Regional / Local
• Real. Not fabricated for the hope of going viral
• Passion towards or against it
• Quantity. Abundance or minimal but pick a quantity
• Exclusivity
• Ease
• Cool
• Trust
• Topical/ Timely / Trendy

Remarkable gets shared everything else is just text.