CPR Promotional Check-Up - Nov 19, 2018

The Stuff That Sirius Can't Do

It can't deliver Ed Sheehan tickets to a classroom and make a teacher cry. One of my favorite GM's asked me what qualities GREAT radio stations all have in-common. Number 4 was "Evoke Emotion".

Picket For Tickets

Any time you can get a legion of listeners with picket signs marching back and forth at the busiest intersection in town, it's generally a homerun. Or what Wired in Philly did when they had a 100 listeners with signs in front of Q-102. Yesterday KOB-FM in Albuquerque was set up with listeners and picketing. Homerun.

Petflix

Social media has done ALL our research for us. They show us what people like (cute pet photos and videos for an example) and we can see what the masses will do (dress your pet up in a costume for Halloween and post and share)

Good. That was easy. So Petflix could be a post-Halloween recap gallery.

Or, you could do what this guy did and incentivize the audience to make their own pet movies. https://www.buzzfeed.com/raphaelevangelista/petflix-and-chill