CPR Promotional Check-Up - Dec 7, 2018

Hackey New Years

The week after Christmas is a dead zone of Radio. Zip.

You could have the night show and the engineer go out and turn a listeners home into a nightclub.

You could do some vid hacks for the holiday. How to clean up puke. How to get a reservation when all the restaurants are booked. How to talk your parents into watching your kids. How to talk free drinks out of dudes. How to effectively pull off the walk of shame. What types of alcohol give the worst hangovers. Beginners bartending.

One of my favorite weekend themes from Wild in SFO was the Cheap Date Weekend. You could do that for New Years. Netflix, a bag of microwave popcorn and a noise maker

Give away Uber credit.

Do a Mix Tape Challenge and post listeners old New Years mix tapes for people to vote on.

Do a Bad Ink gallery because except for getting married when you're drunk, getting a tat is the second stupidest thing you could do.

Drive By Noggin's

I referred to an Alpha call where Scott Mahalick wanted to make sure that the stations had something happening the week before Christmas so that when the airstaff goes off on vacay the holidays don't grind to a screeching halt. This would require a talent and a couple of promo people.

Get some egg nog. Get some tinsel. Get some candy canes, and take the mid-day show out to offices the week before Christmas. Quick ten minute hits. If you don't do a a break or a posyt, then you're not doing it. At least as far as the listeners are concerned. You need calls and you need pics for for the site and social media.

Please don't overthink this. Promotions isn't Plasma Physics. Promotions is topicality, pressing the flesh, and providing compelling content between songs.

You could use Facebook Live. You need a vehicle. Which most of you have. You need a phone. Which most of you have. You need a DJ. Which most of you have. You need some interns. Which most of you have. And you need a client to give you a big cooler of egg nog. Tinsel and candycane are optional. But optimal.

People call in and say where they're having little office gatherings, you dispatch the crew, they pop in, bing bang boom, you move on.

You will KILL the other stations that are on auto-pilot and bagged their holiday promotions after the Jingle Mingle.

Ho Ho Etc.

Some holiday imaging from The Wolf in Seattle and GRD in Grand Rapids:

• in this most festive time of year...spend your time wisely...like trying find out where all your presents are hidden! happy howl-a-days from 100.7 the wolf
• bad santa tip#214: never ask an elf to change the burned out bulb...(pause) at the top of the christmas tree ! happy howl-a-days from 100.7 the wolf
• doesn't matter if you're into holiday punch, spiked egg nog, or just a beer...we're spreading the howl-a-day cheer...merry christmas from 100.7 the wolf
• santa is guaranteed to arrive on time for christmas...as long he's not taking the 520 bridge.... happy howl-a-days from 100.7 the wolf
• what do you get when you cross a wolf dressed like a santa with mistletoe? (then, like an aside) not sure, but i'm thinking law suit... happy howl-a-days from 100.7 the wolf
• bad santa tip#677...when leaving the office christmas party, do not confuse north bend with the north pole...thank god for gPS!
  happy howl-a-days from 100.7 the wolf
• the snow capped olympics----the snow covered cascades--- the cheap sno globe on your desk.... yeah, it's beginning to look a lot like christmas! happy howl-a-days from 100.7 the wolf
• Why is mommy kissin' santa claus? hey, this is a family station
  let's just say her present will definitely be under the tree.... happy howl-a-days from 100.7 the wolf
• from candy cane lane...to zoolights...to christmas ships on the sound and lake... happy howl-a-days from 100.7 the wolf
• happy howl-a-days from the festive canine who's leading the pack at the front of santa's sleigh...100.7 the wolf