CPR Promotional Check-Up - Dec 10, 2018

And The Winner Was...

WROR in Boston where they took a song that will start playing in serious rotation on at least one station in every market, and re-did it with U2 lyrics. Oh the possibilities, starting with "Christmas Shoes"....

Toy Drive Stickers

One of the commonly shared sentiments on election day was a sense of satisfaction with voting and the little sticker people got rewarded with. Lotsa pride in the stickers and creative sharing of them afterwards.

KLUC in Las Vegas does a LOT of things right with Chet Buchanan's toy drive every year, including giving every person who drops off a donation a sticker. It would be a great and inexpensive addition to your drive, and, you can then do some Facebook or Instagram contesting with them. Here are some past samples.

The Best Station-Specific Name For "Secret Sound" In 2018 (So Far)

Goes to Froggy 92.9 in Santa Rosa with "What The Frog Was That?" http://www.froggy929.com/2018/11/06/what-the-frog-was-that-win-1500/?fbclid=IwAR3VGAr1gf-5p1wG5EzvINPIUlT44zncYiJgMUn6ASYj0us26usXl7adR24

Great Moments In Concert Ownership

A couple of reminders: people waving and dancing with signs will get you more eyes than a banner duct-taped to a fence.

Doing a fake day-long broadcast from "backstage" is great and amazing theater that beats hands-down most concert broadcasts.

Power 104.3 in Honolulu had three nights of Bruno Mars (@ 30,000 per night) and besides the artist restrictions and the venue restrictions, they also had to deal with stifling local ordinances. From Wayne Maria with Summit Media:

Our team killed it.

They were out sign waving. We had a few connections to get our promo team in to set up our tent early. We were on all the news live shots during the 5 and 6 news. We bannered the entrances. Got caught trying to banner on stadium property. The signs were a hit. People wanted to take pictures with it.

The Bomb dropped off a tent with a weekender by herself. The Beat showed up with no jock for a couple of hours then our old friend KC came just before going into the show. Our morning team and afternoon guy was there with our promo team. We'll have more promo people on Saturday and Sunday. A bunch of them had classes or had to work on Thursday. I think we'll be better the next 2 nights. The guys from the Beat told my promo guy, wow you guys went all out for this huh?

We did a "live" broadcast. Sounded real. We had audio from an actual Bruno Mars sound check playing in the background and the entire air staff participated. My younger daughter came home asking where my older daughter (who is the morning show co-host) was in the stadium and if she got to meet Bruno. Then my wife jumped in saying its sounded like they were on the field somewhere. They couldn't tell. It was perfect theater of the mind stuff that no one does anymore.

We'll be back in force tomorrow and Sunday. Everyone is exhausted, but it's a good kind of exhaustion.